At Mio I’ve had a opportunity to design window displays and display units in Wholefoods, Champneys Spa and Selfridges. I have also created various Mio and Mama Mio point of sale for stores such as Harrods, John Lewis and Selfridges.
These tend to represent the brand as a whole and have a model led focus, rather than product focus. Using the logos and “high intensity bodycare” / “the pregnancy experts” bands of colour from the packaging to reinforce the brand, but the main element tends to be the striking model photography.
Mama Mio Brochure
This was a project to create a retail manual/handout for the Mama Mio products. I needed to create a simple attractive template which would work along the whole range.
I kept brand identity with the use of blue and typographic elements from the top of the packaging, but I also wanted to make use of the model imagery the brand has to inject some warmth.