Mio and Mama Mio Printed material

At Mio I’ve had a opportunity to design window displays and display units in Wholefoods, Champneys Spa and Selfridges. I have also created various Mio and Mama Mio point of sale for stores such as Harrods, John Lewis and Selfridges.

These tend to represent the brand as a whole and have a model led focus, rather than product focus. Using the logos and “high intensity bodycare” / “the pregnancy experts” bands of colour from the packaging to reinforce the brand, but the main element tends to be the striking model photography.

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Mama Mio Brochure

This was a project to create a retail manual/handout for the Mama Mio products. I needed to create a simple attractive template which would work along the whole range.

I kept brand identity with the use of blue and typographic elements from the top of the packaging, but I also wanted to make use of the model imagery the brand has to inject some warmth.

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