Graphic tote bag and outer packaging

Illustration, typography and concepts and design.
For the tote bags, instead of simple branding, I came up with the idea to use a nice visual pun that relates to the pact brand and be quirky and wearable.

The new outer packaging is an update to the old branding. It’s simple and bold,¬†making interesting use of the space. The old tape was updated to a striking and fun design imitating a police tape.